This Privacy Policy describes how Lube X-press (“we,” “us,” or “our”) collects, uses, and shares your personal information when you use our website at https://lubexpressep.com, interact with our digital ads, visit our physical locations, and otherwise engage with our services.
Your privacy is important to us. By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect
We collect information that you provide to us directly, as well as information we collect automatically when you interact with us.
Information You Provide to Us:

Contact Information: Your name, email address, phone number, and physical address.
Vehicle Information: Your vehicle’s make, model, year, and license plate number.
Transaction Information: Details of your service history, including the type of service performed (e.g., full synthetic oil change), purchase price, and date of service.
Payment Information: Payment card details or other payment information when you make a purchase.
Coupon Information: Information you provide when downloading or redeeming digital coupons.
Feedback and Communications: Information you provide when you contact us with questions, comments, or feedback.

Information We Collect Automatically:

Website Usage Data: We automatically collect data about your use of our website, such as your IP address, browser type, operating system, the pages you visit, the time and date of your visit, and the referring URL.
Location Data: With your consent, we may collect your precise or general location to help you find the nearest Lube X-press location.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information. These technologies help us recognize you, remember your preferences, and provide a more personalized experience. They also help us measure the effectiveness of our advertising campaigns.

2. SMS Communications
If you contact us by phone and request a coupon, we may collect and use your mobile phone number to send you a one-time text message containing the coupon information you requested. We obtain your verbal consent to send this message before we send it.

How we use your phone number:
• To send you the specific coupon you requested during your call
• To respond to STOP, HELP, or other reply messages you send us

What we do NOT do with your phone number:
• We do not sell or rent your phone number to any third party
• We do not share your phone number with third parties for their marketing purposes
• We do not use your phone number for unsolicited marketing
• We do not send recurring SMS unless you specifically request additional coupons in subsequent calls

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

SMS data retention: Phone numbers and SMS interaction records are retained only as long as necessary to provide the service, respond to compliance inquiries, or comply with applicable law.

Opting out: You may opt out of SMS communications at any time by replying STOP to any message we send. Full SMS terms are available at https://lubexpressep.com/sms-terms.

Vendor disclosure: We use Twilio Inc. as a third-party service provider to deliver SMS messages on our behalf. Twilio processes phone numbers and message content solely for the purpose of message delivery. See Twilio’s privacy policy at https://www.twilio.com/legal/privacy.

3. How We Use Your Information
We use the information we collect for the following business purposes:

To Provide Services: To fulfill your requests for services, such as performing an oil change and processing your payment.
To Communicate With You: To respond to your inquiries, send you service reminders, and provide updates about your vehicle’s maintenance.
Marketing and Promotions: To send you promotional emails, newsletters, and special offers, including digital coupons for our grand opening.
Advertising: To deliver targeted advertisements to you, including through third-party platforms like Google Ads and social media. This includes using data to measure the effectiveness of our campaigns and to create “lookalike” audiences.
To Improve Our Services: To analyze website traffic and user behavior to improve our website, products, and services.
Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. How We Share Your Information
We do not sell your personal information to third parties. However, we may share your information with trusted third-party service providers who assist us in operating our business. These third parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
The categories of third parties with whom we may share your information include:

Advertising and Analytics Partners: We share information with companies like Google to facilitate our advertising campaigns and analyze website traffic. This may include sharing data about your interactions with our website and digital ads to help us optimize our marketing.
Payment Processors: To securely process your payment transactions.
Email and Marketing Service Providers: To send you service reminders, newsletters, and promotional offers.
Legal and Security Professionals: To comply with legal obligations or to protect our rights and property.

5. Your Rights and Choices
You have certain rights regarding your personal information. To exercise these rights, please contact us at marketing@lubexpressep.com or 915-307-7739.

Access and Correction: You may request a copy of the personal data we hold about you and ask us to correct any inaccuracies.
Opt-Out of Marketing: You can opt-out of receiving marketing communications from us by following the unsubscribe link in our emails.
Cookies and Tracking: You can manage your cookie preferences through your web browser settings. Please note that disabling cookies may affect the functionality of our website.

6. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards to protect the personal information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no data transmission over the Internet can be guaranteed to be 100% secure.

7. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately so we can take steps to remove it.

8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top of this page indicates when it was last revised. We encourage you to review this policy periodically to stay informed about how we are protecting the information we collect.

9. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
marketing@lubexpressep.com